I have many contacts questioning the ROI of Social Media and asking for examples of how to go about using this medium to drive “conversion”. My mentor Mari Smith just shared this example. Getting your clients to “smile” is paramount, especially in today’s market where connection/ transparency/ being genuine is most valued.

Here is a video of how KLM used a flight list, social media trained staff, and personalized gifts to drive MASSIVE Social Media praise and awareness. How can you adapt this approach to the way you do business?

More at: http://surprise.klm.com/

  1. citydawn posted this