Social Before Brand:Putting the Cart Before the Horse

Working on a Social Media strategy before sharpening the edges around your unique business brand is like putting the cart before the horse. This realization rang true for me after the few weeks I spent with clients and during my weekend at Social Media expert Mari Smith’s VIP retreat.

It is a natural instinct for us to do exactly as others do or to develop collateral and messages for the sake of doing something. All of this leads to us “shutting down” because we are going in many different directions.

David Tyreman’s “World Famous: How to Give Your Business a Kick-Ass Brand Identity”  was introduced to me through this webinar and I highly recommend that you give it a listen (1 hr 20 min). Here are the compelling statements from David that led me to downloading the book:

  • We can’t afford to be like other people, it makes us invisible.
  • What specifically makes you unique & valuable out there in the world must be defined so people can identify and choose you more easily.
  • When you know what you are about & stand out then business comes to you.

So how does this relate to Social Media? Defining you and your unique identity drives engagement from the audience that you are most likely to have sales success with. Being likeable online, demonstrating that you are trustworthy and communicating greatness through your consistent message will drive the development of Advocates, people who will sing your praises and send qualified contacts to your sales funnel.

I have a corresponding work plan that I am developing for my clients and for my “8 Steps to Advocate” program. I invite you to reach out to me if you are interested in showing the world that there is no one quite like you, and that there is no brand in the world quite like your own!