Be “Enchanting” on Twitter
I had the great opportunity to participate in a webinar lead by Guy Kawasaki yesterday (thanks to my mentor Mari Smith for pulling this together!). His new book, “Enchantment”, is a business book for our times- a guide to understanding how to connect to your ideal client through “wowing” them in today’s interactive emarketing environment.
Guy’s definition of what our intent is with Social Media: “To position yourself as an expert on any subject in the world.” A tall order but something that I am successfully achieving through the tools!
Interested in how to start through Twitter? First off, establish your intent. Mine is to be a go-to “giver” in the areas of Social Media, coaching/spirituality/motivation, real estate and New York City lifestyle. Guy emphasizes that Twitter is a “Link Economy”- every tweet of Guy’s includes a link to an article associated with the area that he is working to establish his expertise in.
My daily program to drive Twitter expertise (and increase your “Klout” per my post from yesterday):
- Set up content aggregation in Alltop, Stumble Upon, and Smart Brief. I have set up a “Magazine rack” in Alltop for NYC Real Estate Professionals and I encourage you to use it!
- Choose at least 8 pieces and craft at least 8 Twitter posts where you comment on the content.
- Use Hootsuite and schedule your posts with 1 hour intervals between them so you are set for sharing the knowledge of the day.
This great start to developing consistency has a by product- you are increasing your knowledge in your subject of choice daily. Win/win/win- your future clients are waiting for your direction!
