2 Secrets to Success for 2012

If you don’t know where you are going, you will probably end up somewhere else.  ~Lawrence J. Peter


Goals are dreams with deadlines.  ~Diana Scharf Hunt


There is no better time to be introspective and set yourself up for success than the end of the calendar year.  December offers a light energy, a season of celebration and a promise of miracles. If embraced effectively, this month can be the beginning of a year planned and goals achieved with intention.


The concept of “suddenly”, times when we perceive situations or events coming out of nowhere is one that we should consider. Nature doesn’t happen “suddenly”. We don’t go to sleep to wake up to a tree “suddenly” growing in front of our building.  Lottery winners are few and far between and they often lose their sudden winnings quickly!


Here’s a secret- the “edge” that successful people have is the slow and steady. They understand production. Much like Malcolm Gladwell’s concept in “Outliers”, the people who reach outstanding performance levels are those who keep at doing one thing consistently (the 10,000 hours of practice analogy).


Knowing that success is derived from 1) defining and building your desire and 2) consistently doing one “good” thing daily that will result in your reaching your goals….”what are you prepared to do?”


Easier said than done….getting to the core of your “what” requires a bit of “why” work. This first module is about exploration and understanding the “beliefs” that we have been carrying around and how those beliefs have kept us back from achieving. We will also take a look at our recent performance and set a realistic goal for the coming year. Are you ready to analyze logistics while addressing the behavior that, once viewed, will free us to getting to our higher level? Let’s dig in! 

Stop Losing Sales- The 1 Technique You Need

I met with a veteran Real Estate agent this week (27 years in the business!) and she told me the story of how she lost a listing contract to an agent who worked for one of the larger New York City firms. We’ve all shared similar tales of woe, heard from friends about the “one that got away”. My response to her was that she lost the listing months before the appointment took place. How could that be, you may ask.

Well here is the straight answer I have for anyone looking to develop a successful, consistent and enjoyable business. You must stop leading with the “what” and begin to capture people who are ideal clients who may not be ready to buy, sell or rent (the real estate agent example) today. Those “Just listed” cards are thrown in the trash if I am not ready to buy today. I’ll visit your website but will probably not come back if I am not ready to buy today.

Imagine if that agent I mentioned in paragraph 1 had a compelling giveaway that was aligned to her brand (Ex: Brooklyn’s Top kid friendly restaurants) and people who came in contact with her “opted in” to receive the guide via email. She would have an opportunity to educate/build trust through email sequences and offline connects. When those new relationships are ready to buy,sell,rent or refer that agent would certainly be on their short list if she conducted herself in a “giving” way with her interactions.

Simon Sinek brings this new approach together in "Start with Why" and his amazing Ted Talk. I highly recommend that you watch his presentation!

Contact me if you are done with losing business- I have the formula that works in today’s Relationship Marketing environment.

I can cook up a storm here- what do you think?

More often than not, the older = the better = the more fun to make it your own!

I can cook up a storm here- what do you think?


More often than not, the older = the better = the more fun to make it your own!