I had the great opportunity to participate in a webinar lead by Guy Kawasaki yesterday (thanks to my mentor Mari Smith for pulling this together!). His new book, “Enchantment”, is a business book for our times- a guide to understanding how to connect to your ideal client through “wowing” them in today’s interactive emarketing environment.
Guy’s definition of what our intent is with Social Media: “To position yourself as an expert on any subject in the world.” A tall order but something that I am successfully achieving through the tools!
Interested in how to start through Twitter? First off, establish your intent. Mine is to be a go-to “giver” in the areas of Social Media, coaching/spirituality/motivation, real estate and New York City lifestyle. Guy emphasizes that Twitter is a “Link Economy”- every tweet of Guy’s includes a link to an article associated with the area that he is working to establish his expertise in.
- Set up content aggregation in Alltop, Stumble Upon, and Smart Brief. I have set up a “Magazine rack” in Alltop for NYC Real Estate Professionals and I encourage you to use it!
- Choose at least 8 pieces and craft at least 8 Twitter posts where you comment on the content.
- Use Hootsuite and schedule your posts with 1 hour intervals between them so you are set for sharing the knowledge of the day.
This great start to developing consistency has a by product- you are increasing your knowledge in your subject of choice daily. Win/win/win- your future clients are waiting for your direction!